Fiber Optic Broadband: Transforming Business Profit and Productivity

A growing number of Midwest businesses are seeing the profits of their competitors inch ahead of their margins because they’re deploying fiber-optic based technologies.

Fiber broadband delivers competitive advantages. And it could be a threat to companies that are not deploying it.

“Fiber-optic connectivity offers great advantages to Michigan-based companies of all sizes, particularly businesses using cloud-based technologies, off-site data storage, and operating with multiple locations,” said Chris DeVine, Major Business Accounts Manager at ACD.

Fiber broadband is the underpinning of the backbone of productivity for many businesses. Even if you think your business doesn’t need faster Internet, fiber broadband opens the gateway to the future, allowing your business to scale-up easily and run more efficiently.

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“We are living in a time when a small business can have the same technological advantages as a global corporation,” said ACD’s CEO Kevin Schoen. “Your profit gains will be large in comparison to the little amount of time and money you spend.”

Brent Sanders is an operations manager at DBI Office Interiors, located in Lansing, MI, and his company uses a direct hand-off to ACD’s Gigabit fiber network in Lansing. He says DBI needs massive broadband and robust connectivity to power the company’s productivity technology.

DBI uses the Internet for connecting every aspect of its business from sales to design, build, and customer follow-up. Their fiber optic network is involved from the moment a sale is made to the moment it’s delivered.

This means designers and managers at DBI’s headquarters are connected through high definition wireless devices (Ipads, computers and cell phones) with sales people in the field, who are also connected to the employees building office interior systems in their warehouse.

At any given time there are three or four dozen people connected to their fiber network, nearly every position at DBI requires an Internet connection whether it’s for purchasing, design, or customer service.

For instance, warehouse managers at DBI are virtually riding shotgun with their delivery truck drivers. As soon as a customer signs for a product that order gets automatically uploaded to the website to show proof of delivery. This is the same technology used by UPS and FedEx, meaning fiber allows a medium-sized company like DBI to compete in the global market.

“We are living in a time when small businesses can have the same technological advantage as a global corporation,” said ACD’s CEO Kevin Schoen. “Your profit-gains will be large in comparison to the little amount of time and money you spend.”

Project walk-throughs have also advanced with fiber. DBI designers use tablets when walking through a project space. If they find a problem, they’re able to take a picture, attach it to the problem-point in the project’s CAD drawings, and send it to a DBI designer at the office. This allows salesmen, designers, and warehouse staff to collaborate in real-time. These staff members are quickly solving little problems before they become big ones.

The office product side benefits from better connectivity too. There are fewer processing issues, allowing orders and purchasing to happen faster.

“Good, solid connectivity makes your toolkit a little more effective and so you just have fewer issues. The quality of the connection is vastly improved with fiber compared to copper,” Sanders says. “With fiber it’s so scalable, if I need to go from a 30 mg connection to a 40 I make a phone call to ACD, literally within an hour my connection is now running at that higher bandwidth.”

As a result of DBI’s fiber broadband they’re upgrading their office system, getting a better toolkit that includes videoconferencing and different systems to use with their customers.

Sanders says the fiber allows them to tighten their business up and be more efficient without having to worry about their bandwidth-usage or problems with connectivity.

“If you have the opportunity to be able to connect into the fiber and that’s something that’s available to you, I highly recommend that,” Sanders says.

Fiber is a superior product that allows businesses to do much more with better connectivity and a scalability that can grow alongside your business.

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